Scent Marketing Principles & Ambient Scent Design

In a contained test within gyms and fitness centers, it was established that the scent of peppermint could actually increase athletic performance. Participants in a control group were given a peppe...

Set the mood for your yoga practice with scent. Scents can create an elevated mood and set the tone for devotional practice. Eucalyptus and peppermint essential oils to create a stimulating and i...

We are in a new era of branding, one that seeks to stand out from the pack. This requires innovative and creative measures. Brands need to create a personal sensory experience across a comprehensiv...

It’s not news that casinos and hotels use some ambient scenting to enhance the guest experience. In casinos, scent can mask the smell of smoke or stale carpet, but carefully chosen scents can do mo...

One of the many reasons why scent can create such meaningful and long-lasting impressions is because it surpasses the part of the brain that processes logic and reasoning. Our initial reaction to s...

   

Diffusing a relaxing fragrance throughout a spa can seem like a no-brainer. In fact, most spas already use aromatherapy as part of their regular services. However, diffusing fragrances is less abou...

Sometimes we can all feel like we’re in a bit of a rat race with constant responsibilities begging for our attention. Stress can affect so many different parts of our lives from mild headaches to s...

Though we may not all feel it, with the random snow storms some of us are experiencing, Spring is here! The equinox on Tuesday signified a rebirth in the world around us. Flowers are blooming, lov...