Scent Marketing Principles & Ambient Scent Design

Oh Thanksgiving, perhaps the most delightful time of the year, but with it comes the annual angst of hosting the perfect seasonal meal. For those responsible, it can be less of a time of joy and mo...

For an assisted living senior center to thrive, managers and owners must understand the link between the scent of the center and the physical and mental wellbeing of its residents. A welcoming scen...

 

The aroma of green grass is perhaps the very first thought a golfer has when he imagines walking the length of a golf course. This is not a coincidence, because scents are much more important than ...

Targeting consumers’ sense of smell is something long associated with industries such as airlines, luxury spas, and hotels. But casinos? Can bespoke scenting genuinely be a concept that brings sign...

The sweet smell of pumpkin spice pervading the air can mean only one thing: fall has arrived. But what is it that makes this delightful aroma so synonymous with autumn? Why do we associate the deli...

 

 

Aromatherapy and scenting are at their peak right now, and with so much attention comes a myriad of innovative products. We've known about the usual suspects for years; candles, incense sticks, and...