Scent Marketing Principles & Ambient Scent Design

 

The long days of summer are giving way to the delights of fall, and there’s no better way to embrace the most colorful season of the year than by scenting a place of work or home space with delicio...

The effect of scent on our emotions is well understood, yet the real reasons a certain essence can lift your mood and improve well-being might not be quite as expected. Studies have shown that our ...

Once dismissed as “the forgotten sense” in the book Aroma: The Cultural History of Smell, the power of scent is now embraced as a potent tool to stir human emotions, evoke memories, and bring about...

 

 

Much has been pondered, written, and learned over the centuries about the power of scent when it comes to attracting a mate. From attempts to bottle the sexual allure of musk deer to other elaborat...

 

Wedding logos and party themes are so last season. The newest trend in wedding planning? Scenting. Yes - soon-to-be newlyweds are now using scent to create a personalized experience for their guest...